{"id":11279,"date":"2021-06-10T17:41:52","date_gmt":"2021-06-10T15:41:52","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/?p=11279"},"modified":"2021-06-10T17:41:52","modified_gmt":"2021-06-10T15:41:52","slug":"lille-grand-palais-accueille-la-3eme-edition-de-labcom-par-la-place-de-communication","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/au-coeur-de-levenement\/lille-grand-palais-accueille-la-3eme-edition-de-labcom-par-la-place-de-communication\/","title":{"rendered":"Lille Grand Palais accueille la 3\u00e8me \u00e9dition de LAB\u2019COM par La Place de Communication !"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-11290 alignleft lazyload\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2021\/06\/invitation-labcom.jpg\" alt=\"\" width=\"427\" height=\"285\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 427px; --smush-placeholder-aspect-ratio: 427\/285;\" \/>Cette 3\u00e8me \u00e9dition aura lieu <strong>le mardi 22 juin 2021 \u00e0 Lille Grand Palais<\/strong>.<br \/>\nSitu\u00e9 au c\u0153ur de la M\u00e9tropole Lilloise, Lille Grand Palais accueille chaque ann\u00e9e salons professionnels et grand public, s\u00e9minaires, conventions, expositions, soir\u00e9es de gala\u2026<\/p>\n<p><strong>Ce LAB&rsquo;COM 2021 aura pour th\u00e9matique majeure les grandes tendances de la communication et du marketing.<\/strong> En 2020, l&rsquo;agence M\u00e9diapilote a mis en \u00e9vidence 5 notions cl\u00e9s \u00e0 int\u00e9grer dans la mise en place des strat\u00e9gies de communication 2021 : la confiance, la communaut\u00e9, l&rsquo;engagement, le plaisir et la l\u00e9g\u00e8ret\u00e9, la digitalisation.<\/p>\n<p>2 temps forts sont \u00e0 noter :<\/p>\n<p>\ud83d\udc49 En 1\u00e8re partie de l&rsquo;\u00e9v\u00e9nement, le LAB&rsquo;COM accueillera <strong>Jacques Attali,<\/strong> auteur de l&rsquo;ouvrage \u00ab\u00a0Histoires des m\u00e9dias\u00a0\u00bb, chef d&rsquo;entreprise, \u00e9conomiste et haut fonctionnaire, pour une keynote sur l&rsquo;\u00e9volution des m\u00e9dias et l&rsquo;avenir de l&rsquo;information.<\/p>\n<p>\ud83d\udc49 En 2\u00e8me partie de l&rsquo;\u00e9v\u00e9nement, \u00e0 la mani\u00e8re de capsules inspirantes, chacune des 5 th\u00e9matiques majeures cit\u00e9es ci-dessus sera abord\u00e9e par 2 intervenants experts dans le sujet.<\/p>\n<p><strong><u>LAB\u2019COM 2021\u00a0<\/u><\/strong><\/p>\n<p>\ud83d\udcc6 Mardi 22 juin<br \/>\n\ud83d\udd50 8h15 \u00e0 13h<br \/>\n\ud83d\udccdLille Grand Palais<br \/>\n\ud83d\udd13 \u00c9v\u00e9nement gratuit et ouvert \u00e0 tous. Nombre de places limit\u00e9.<br \/>\nLien de l\u2019\u00e9v\u00e9nement pour s\u2019inscrire \ud83d\udc49 <a href=\"https:\/\/bit.ly\/3eEtjWg\">https:\/\/bit.ly\/3eEtjWg<\/a><\/p>\n<p><strong><u>Qu\u2019est ce que le LAB\u2019COM :<\/u><\/strong><\/p>\n<p>Le LAB&rsquo;COM a \u00e9t\u00e9 lanc\u00e9 en 2017 par l\u2019association Place de la Communication.<br \/>\nCe laboratoire d\u2019id\u00e9es a lieu<strong> tous les deux ans et r\u00e9unit sur une demi-journ\u00e9e pr\u00e8s de 150 professionnels de la communication, du marketing et du digital issus de la r\u00e9gion Hauts-de-France.<br \/>\n<\/strong>Chaque \u00e9dition r\u00e9pond \u00e0 une probl\u00e9matique g\u00e9n\u00e9rale en lien avec l\u2019actualit\u00e9 et les derni\u00e8res tendances de la communication d\u00e9tect\u00e9es.<\/p>\n<p><strong><u>Les r\u00e9seaux sociaux de Place de la Communication :<br \/>\n<\/u><\/strong>Facebook : <a href=\"https:\/\/www.facebook.com\/placedelacommunication\">@placedelacommunication<br \/>\n<\/a>Linkedin profil : <a href=\"https:\/\/www.linkedin.com\/in\/place-de-la-communication\/\">@placedelacommunication<br \/>\n<\/a>Linkedin page : <a href=\"https:\/\/www.linkedin.com\/company\/place-de-la-communication\">@placedelacommunication<br \/>\n<\/a>Twitter : <a href=\"https:\/\/twitter.com\/PdelaCom\">@PdelaCom<br \/>\n<\/a>Instagram : <a href=\"https:\/\/www.instagram.com\/pdelacom\">@pdelacom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Cette 3\u00e8me \u00e9dition aura lieu le mardi 22 juin 2021 \u00e0 Lille Grand Palais. Situ\u00e9 au c\u0153ur de la M\u00e9tropole Lilloise, Lille Grand Palais accueille chaque ann\u00e9e salons professionnels et grand public, s\u00e9minaires, conventions, expositions, soir\u00e9es de gala\u2026 Ce LAB&rsquo;COM 2021 aura pour th\u00e9matique majeure les grandes tendances de la communication et du marketing. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-11279","post","type-post","status-publish","format-standard","hentry","category-au-coeur-de-levenement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lille Grand Palais accueille la 3\u00e8me \u00e9dition de LAB\u2019COM par La Place de Communication ! - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/au-coeur-de-levenement\/lille-grand-palais-accueille-la-3eme-edition-de-labcom-par-la-place-de-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lille Grand Palais accueille la 3\u00e8me \u00e9dition de LAB\u2019COM par La Place de Communication ! - Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Cette 3\u00e8me \u00e9dition aura lieu le mardi 22 juin 2021 \u00e0 Lille Grand Palais. Situ\u00e9 au c\u0153ur de la M\u00e9tropole Lilloise, Lille Grand Palais accueille chaque ann\u00e9e salons professionnels et grand public, s\u00e9minaires, conventions, expositions, soir\u00e9es de gala\u2026 Ce LAB&rsquo;COM 2021 aura pour th\u00e9matique majeure les grandes tendances de la communication et du marketing. 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