{"id":14876,"date":"2022-06-29T11:59:20","date_gmt":"2022-06-29T09:59:20","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/?p=14876"},"modified":"2022-06-29T11:59:20","modified_gmt":"2022-06-29T09:59:20","slug":"lille-grand-palais-et-france-bleu-nord-un-partenariat-gagnant-gagnant","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/autour-de-lille-grand-palais\/lille-grand-palais-et-france-bleu-nord-un-partenariat-gagnant-gagnant\/","title":{"rendered":"Lille Grand Palais et France Bleu Nord :  un partenariat gagnant-gagnant"},"content":{"rendered":"<p><a href=\"https:\/\/www.francebleu.fr\/nord\"><img decoding=\"async\" class=\"wp-image-14878 alignleft lazyload\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2022\/06\/plan-de-travail-1-2.png\" alt=\"\" width=\"214\" height=\"214\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/214;\" \/><\/a>Avec <strong>300 000 auditeurs par jour<\/strong>, <a href=\"https:\/\/www.francebleu.fr\/nord\">France Bleu Nord<\/a> est la <strong>deuxi\u00e8me radio des Hauts-de-France<\/strong> en part d\u2019audience. L\u2019arriv\u00e9e en janvier 2020 d\u2019un nouveau directeur g\u00e9n\u00e9ral, <strong>Bertrand Lefebvre<\/strong>, a co\u00efncid\u00e9 avec l\u2019anniversaire des 40 ans de la radio du service public. Et un cap \u00e0 tenir\u00a0: innover sans cesse, se renouveler, se r\u00e9inventer. En signant r\u00e9cemment une convention de <strong>partenariat avec Lille Grand Palais<\/strong>, France Bleu Nord veut se faire entendre et entend surtout se faire voir. A condition d\u2019y trouver du sens et un int\u00e9r\u00eat r\u00e9ciproque. <em>\u00ab\u00a0Nos partenariats n\u2019ont d\u2019int\u00e9r\u00eat que s\u2019ils sont porteurs de sens pour notre ligne \u00e9ditoriale. En nous rapprochant de Lille Grand Palais, nous souhaitons associer notre marque \u00e0 des th\u00e9matiques un peu nouvelles pour notre radio comme l\u2019art \u00bb<\/em>, assure Bertrand Lefebvre en prenant pour exemple Lille Art Up!.<\/p>\n<p>&nbsp;<\/p>\n<p>Participation de Lille Grand Palais au club des auditeurs, invitations \u00e0 gagner, prise de parole mensuelle en \u00e9change d\u2019une visibilit\u00e9 de la radio sur les \u00e9crans du site, au travers de sa communication num\u00e9rique ou encore par l\u2019organisation d\u2019\u00e9missions d\u00e9localis\u00e9es sur certains \u00e9v\u00e9nements comme<strong> \u00ab\u00a0Bi\u00e8re \u00e0 Lille\u00a0\u00bb, le 1<sup>er<\/sup> festival brassicole de la m\u00e9tropole lilloise<\/strong>\u00a0: qui dit partenariat dit \u00e9change de visibilit\u00e9\u00a0! Si France Bleu Nord s\u2019engage \u00e0 se faire l\u2019\u00e9cho des productions et co-productions de Lille Grand Palais, notamment dans son \u00e9mission quotidienne du matin \u00ab\u00a0C\u00f4t\u00e9 Culture\u00a0\u00bb, la radio attend en contrepartie \u00ab\u00a0d\u2019\u00eatre vue\u00a0\u00bb lors de ces \u00e9v\u00e9nements. <em>\u00ab\u00a0Ce partenariat entre deux marques \u00e0 l\u2019ancrage r\u00e9gional fort est une premi\u00e8re\u00a0! Nous associer \u00e0 une radio qui s\u2019adresse \u00e0 notre cible en m\u00e9tropole et en r\u00e9gion est pertinent tout comme il est int\u00e9ressant de croiser nos messages\u00a0dans le but de faire rayonner des \u00e9v\u00e9nements \u00e0 l\u2019\u00e9chelle de la r\u00e9gion \u00bb, <\/em>affirme Mathilde Pimont, responsable de la communication de Lille Grand Palais.<\/p>\n<p>&nbsp;<\/p>\n<p>Un partenariat r\u00e9ussi doit \u00e9videmment s\u2019inscrire dans le cadre d\u2019<strong>une relation de confiance \u00e0 long terme<\/strong>. Il doit aussi et surtout servir un engagement mutuel\u00a0: <em>\u00ab\u00a0L\u2019un doit penser \u00e0 l\u2019autre et r\u00e9ciproquement. Il ne s\u2019agit pas de s\u2019en tenir uniquement au cadre contractuel d\u2019une convention mais d\u2019\u00e9tablir une vraie relation humaine\u00a0\u00bb, <\/em>conclut Bertrand Lefebvre.<\/p>\n<p>_______________<\/p>\n<p>\ud83d\udda5\u00a0<a href=\"https:\/\/www.lillegrandpalais.com\/\">https:\/\/www.lillegrandpalais.com\/<\/a><br \/>\nSuivez-nous sur les r\u00e9seaux !<br \/>\n\ud83d\udc49\u00a0<a class=\"yLUwa\" href=\"https:\/\/l.instagram.com\/?u=https%3A%2F%2Flinktr.ee%2Flillegrandpalais&amp;e=ATN1hSDQ8G31xkCxpzItyxHrd3Co0G2suUDAAy6hI15tz7gUWb43jXP8HtEmTpoFaYFIGtnXQ_7zozGzKC6aCg&amp;s=1\" target=\"_blank\" rel=\"me nofollow noopener noreferrer\">linktr.ee\/lillegrandpalais<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec 300 000 auditeurs par jour, France Bleu Nord est la deuxi\u00e8me radio des Hauts-de-France en part d\u2019audience. L\u2019arriv\u00e9e en janvier 2020 d\u2019un nouveau directeur g\u00e9n\u00e9ral, Bertrand Lefebvre, a co\u00efncid\u00e9 avec l\u2019anniversaire des 40 ans de la radio du service public. Et un cap \u00e0 tenir\u00a0: innover sans cesse, se renouveler, se r\u00e9inventer. En signant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14876","post","type-post","status-publish","format-standard","hentry","category-autour-de-lille-grand-palais"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lille Grand Palais et France Bleu Nord : un partenariat gagnant-gagnant - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/autour-de-lille-grand-palais\/lille-grand-palais-et-france-bleu-nord-un-partenariat-gagnant-gagnant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lille Grand Palais et France Bleu Nord : un partenariat gagnant-gagnant - Blog\" \/>\n<meta property=\"og:description\" content=\"Avec 300 000 auditeurs par jour, France Bleu Nord est la deuxi\u00e8me radio des Hauts-de-France en part d\u2019audience. L\u2019arriv\u00e9e en janvier 2020 d\u2019un nouveau directeur g\u00e9n\u00e9ral, Bertrand Lefebvre, a co\u00efncid\u00e9 avec l\u2019anniversaire des 40 ans de la radio du service public. Et un cap \u00e0 tenir\u00a0: innover sans cesse, se renouveler, se r\u00e9inventer. 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