{"id":19005,"date":"2023-01-19T11:05:51","date_gmt":"2023-01-19T10:05:51","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/?p=19005"},"modified":"2023-01-19T11:05:51","modified_gmt":"2023-01-19T10:05:51","slug":"le-guide-lille-grand-palais-lance-sa-web-app-touristique","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/autour-de-lille-grand-palais\/le-guide-lille-grand-palais-lance-sa-web-app-touristique\/","title":{"rendered":"Le Guide : Lille Grand Palais lance sa web app pratique touristique"},"content":{"rendered":"<p><strong>Transports, spectacles, lieux de culture et s\u00e9lection de restaurants : toutes les infos pratiques et bonnes adresses \u00e0 Lille seront d\u00e9sormais recens\u00e9es sur la web app qui sera propos\u00e9e d\u00e8s janvier 2023 par Lille Grand Palais \/ Z\u00e9nith de Lille \u00e0 ses visiteurs professionnels<\/strong>. Baptis\u00e9e Le Guide, l\u2019application a \u00e9t\u00e9 d\u00e9velopp\u00e9e avec <a href=\"https:\/\/www.cirkwi.com\/\">Cirwki<\/a>, jeune startup fran\u00e7aise de la travelTech qui compte pr\u00e8s de 1500 professionnels et institutionnels. <em>\u00ab\u00a0Ce guide num\u00e9rique permet de d\u00e9livrer de l\u2019information touristique et des outils pratiques permettant de tirer le meilleur parti de la destination. Autrement dit, nous mettons en sc\u00e8ne des contenus dans l\u2019\u00e9cosyst\u00e8me digital de nos clients\u00a0\u00bb<\/em>, r\u00e9sume Sylvain Caucheteux, Pr\u00e9sident de Cirkwi, qui d\u00e9ploie en France et sur 80 pays des solutions digitales de marketing de contenu.<\/p>\n<p>Partant du constat que le voyageur d\u2019affaires a des pr\u00e9occupations personnelles tout autant que professionnelles, Lille Grand Palais \/ Z\u00e9nith de Lille s\u2019est donc rapproch\u00e9 de Cirkwi pour concevoir ce guide sur-mesure. <strong>Accessible via un QR code, facile d\u2019utilisation et actualis\u00e9e en temps r\u00e9el, la web appli sera \u00e0 terme personnalisable et propos\u00e9e en offre de service aux clients professionnels<\/strong>. <em>\u00ab\u00a0<\/em><em>Ce guide est l\u2019endroit o\u00f9 se rencontrent toutes les pr\u00e9occupations d\u2019un voyageur. C\u2019est la pierre angulaire, la synth\u00e8se de toutes les informations dont il aura besoin pour tirer la meilleure exp\u00e9rience de s\u00e9jour sur la destination Lille. C\u2019est \u00e9galement un outil adapt\u00e9 aux enjeux \u00e9conomiques et touristiques d\u2019un territoire au sens large \u00bb,<\/em> ajoute Sylvain Caucheteux.<\/p>\n<p>Le plus qui fait toute la diff\u00e9rence\u00a0? Cette web app est totalement param\u00e9trable et personnalisable en quelques clics par les \u00e9quipes de Lille Grand palais, et peut donc \u00eatre adapt\u00e9e aux besoins des 300 clients professionnels annuels, organisateurs d\u2019\u00e9v\u00e9nements\u00a0! Un v\u00e9ritable atout pour Lille dans sa conqu\u00eate de nouveaux congr\u00e8s en France et \u00e0 l\u2019international\u2026<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19010 lazyload\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2023\/01\/microsoftteams-image-2.png\" alt=\"\" width=\"1000\" height=\"468\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/468;\" \/><\/p>\n<p><em>\u00ab\u00a0Lille Grand Palais est le 1<sup>er<\/sup> palais des congr\u00e8s \u00e0 s\u2019\u00e9quiper d\u2019un tel outil. Cet web app va permettre aux congressistes d\u2019avoir sur leur t\u00e9l\u00e9phone tout ce qui va rendre leur s\u00e9jour agr\u00e9able, pratique, int\u00e9ressant et le plus optimis\u00e9 possible\u00a0\u00bb<\/em>, se f\u00e9licite pour sa part Caroline Souppart, Directrice Marketing, Innovation et RSE qui rappelle que cette innovation s\u2019inscrit dans la strat\u00e9gie d\u2019am\u00e9lioration de l\u2019exp\u00e9rience client, enjeu strat\u00e9gique de d\u00e9veloppement de l\u2019\u00e9tablissement. <strong>Souvent pr\u00e9curseur, Lille Grand Palais \/ Z\u00e9nith de Lille devance ainsi une tendance du march\u00e9 qui tend vers la personnalisation et l\u2019individualisation du voyage d\u2019affaires<\/strong>.<\/p>\n<p>_______________<\/p>\n<p>\ud83d\udda5\u00a0<a href=\"https:\/\/www.lillegrandpalais.com\/\">https:\/\/www.lillegrandpalais.com\/<\/a><br \/>\nSuivez-nous sur les r\u00e9seaux !<br \/>\n\ud83d\udc49\u00a0<a class=\"yLUwa\" href=\"https:\/\/l.instagram.com\/?u=https%3A%2F%2Flinktr.ee%2Flillegrandpalais&amp;e=ATN1hSDQ8G31xkCxpzItyxHrd3Co0G2suUDAAy6hI15tz7gUWb43jXP8HtEmTpoFaYFIGtnXQ_7zozGzKC6aCg&amp;s=1\" target=\"_blank\" rel=\"me nofollow noopener noreferrer\">linktr.ee\/lillegrandpalais<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transports, spectacles, lieux de culture et s\u00e9lection de restaurants : toutes les infos pratiques et bonnes adresses \u00e0 Lille seront d\u00e9sormais recens\u00e9es sur la web app qui sera propos\u00e9e d\u00e8s janvier 2023 par Lille Grand Palais \/ Z\u00e9nith de Lille \u00e0 ses visiteurs professionnels. Baptis\u00e9e Le Guide, l\u2019application a \u00e9t\u00e9 d\u00e9velopp\u00e9e avec Cirwki, jeune startup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-19005","post","type-post","status-publish","format-standard","hentry","category-autour-de-lille-grand-palais"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Guide : Lille Grand Palais lance sa web app pratique touristique - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/autour-de-lille-grand-palais\/le-guide-lille-grand-palais-lance-sa-web-app-touristique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Guide : Lille Grand Palais lance sa web app pratique touristique - Blog\" \/>\n<meta property=\"og:description\" content=\"Transports, spectacles, lieux de culture et s\u00e9lection de restaurants : toutes les infos pratiques et bonnes adresses \u00e0 Lille seront d\u00e9sormais recens\u00e9es sur la web app qui sera propos\u00e9e d\u00e8s janvier 2023 par Lille Grand Palais \/ Z\u00e9nith de Lille \u00e0 ses visiteurs professionnels. 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