{"id":22425,"date":"2025-06-09T10:00:00","date_gmt":"2025-06-09T08:00:00","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/leblog\/?p=22425"},"modified":"2025-06-17T16:50:47","modified_gmt":"2025-06-17T14:50:47","slug":"picto-access-laccessibilite-en-couleurs","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/rse\/picto-access-laccessibilite-en-couleurs\/","title":{"rendered":"Picto Access\u00a0: l\u2019accessibilit\u00e9 en couleurs\u00a0!"},"content":{"rendered":"\n

Rendre le monde accessible \u00e0 tous et partout : c\u2019est le pari lanc\u00e9 en 2015 par Justin Marquant, entrepreneur lillois et fondateur de Picto Access<\/mark><\/a><\/strong>. Depuis 2022, l\u2019association APF France Handicap<\/mark><\/a><\/strong> a repris le flambeau, sans rien changer \u00e0 l\u2019ambition initiale : offrir \u00e0 chaque personne en situation de fragilit\u00e9 \u2013 qu\u2019elle soit temporaire ou durable \u2013 la libert\u00e9 de participer pleinement \u00e0 la vie en soci\u00e9t\u00e9<\/strong>.<\/p>\n\n\n\n

Aujourd\u2019hui, Picto Access by APF France accompagne divers acteurs : \u00e9tablissements recevant du public, espaces de travail, r\u00e9seaux de transport et bailleurs sociaux. Parmi eux figure Lille Grand Palais – Z\u00e9nith de Lille, qui agit pour rendre ses \u00e9v\u00e9nements plus accessibles<\/strong>.<\/p>\n\n\n\n

\n


Nous portons une attention continue aux questions d\u2019inclusion. Nous voulons que chaque personne puisse vivre pleinement nos \u00e9v\u00e9nements et profiter de nos espaces et services dans les meilleures conditions<\/strong> et en toute autonomie<\/strong>, souligne M\u00e9lissa Monteiro, Responsable RSE de Lille Grand Palais.<\/p>\n<\/blockquote>\n\n\n\n

Apr\u00e8s un diagnostic complet<\/strong> du site, la solution Picto Access y a \u00e9t\u00e9 d\u00e9ploy\u00e9e. Visibilit\u00e9 des enseignes, acc\u00e8s PMR, ascenseurs, nez de marches antid\u00e9rapants, tapis podo-tactiles, signal\u00e9tique adapt\u00e9e, \u00e9clairage, boucle magn\u00e9tique, places r\u00e9serv\u00e9es, etc. : un r\u00e9f\u00e9rentiel d\u2019une centaine de crit\u00e8res a pass\u00e9 le site au peigne fin<\/strong> pour qualifier son niveau d\u2019accessibilit\u00e9.<\/p>\n\n\n\n

\n


\u00c0 Lille Grand Palais et au Z\u00e9nith, nous avons travaill\u00e9 \u00e0 la fois sur l\u2019accessibilit\u00e9 d\u2019usage<\/strong> et sur la p\u00e9dagogie de l\u2019information<\/strong>, explique Caroline Fraenkel, Directrice Marketing & Communication de Picto Access by APF France. R\u00e9sultat : une frise de 8 pictogrammes en couleur<\/strong>, qui identifie d\u2019un coup d\u2019\u0153il les diff\u00e9rentes situations de handicap prises en compte.<\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n
\n
\"Picto<\/a><\/figure>\n\n\n\n
\"Picto<\/a><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

L\u2019accessibilit\u00e9 n\u2019est pas une option<\/h3>\n\n\n\n

Mais le diagnostic n\u2019est qu\u2019une premi\u00e8re \u00e9tape<\/strong>.<\/p>\n\n\n\n

\n

Le vrai enjeu, c\u2019est de rendre visible<\/strong> cette information partout : sur les sites web, les applis, les brochures, l\u2019affichage physique\u2026 pour que chaque personne en situation de fragilit\u00e9 puisse savoir, avant de venir, ce qui est accessible ou non, poursuit-elle.<\/p>\n<\/blockquote>\n\n\n\n

Gr\u00e2ce \u00e0 des outils de pilotage num\u00e9riques<\/strong>, les \u00e9tablissements peuvent ensuite mettre \u00e0 jour, suivre et am\u00e9liorer leur accessibilit\u00e9 dans le temps, pour leurs visiteurs mais aussi pour leurs salari\u00e9s.
<\/p>\n\n\n\n

\n

C\u2019est aux responsables d\u2019\u00e9tablissements, comme aux collectivit\u00e9s, de s\u2019emparer de ces sujets. L\u2019accessibilit\u00e9<\/strong>, ce n\u2019est pas une option, c\u2019est un engagement<\/strong> envers leurs citoyens, leurs clients, leurs visiteurs. Et pour avancer, il faut anticiper leurs besoins<\/strong>, insiste Caroline Fraenkel, qui rappelle que \u00ab dans les Hauts-de-France, toute personne a d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9e au moins une fois dans sa vie \u00e0 la question de l\u2019accessibilit\u00e9.<\/p>\n<\/blockquote>\n\n\n\n

Depuis 2022, Picto Access a d\u00e9j\u00e0 diagnostiqu\u00e9 500 \u00e9tablissements<\/strong> dans la m\u00e9tropole lilloise, dont 300 rien qu\u2019\u00e0 Lille<\/strong>. Et ce n\u2019est qu\u2019un d\u00e9but : plus de 1 000 \u00e9tablissements<\/strong> devraient suivre d\u2019ici trois ans. Le chantier est vaste, mais l\u2019\u00e9lan est l\u00e0<\/strong>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Rendre le monde accessible \u00e0 tous et partout : c\u2019est le pari lanc\u00e9 en 2015 par Justin Marquant, entrepreneur lillois et fondateur de Picto Access. 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