{"id":22870,"date":"2026-03-23T09:22:03","date_gmt":"2026-03-23T08:22:03","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/leblog\/?p=22870"},"modified":"2026-04-08T10:26:20","modified_gmt":"2026-04-08T08:26:20","slug":"avec-ici-hauts-de-france-lille-grand-palais-fait-rayonner-lille-art-up","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/nos-productions\/avec-ici-hauts-de-france-lille-grand-palais-fait-rayonner-lille-art-up\/","title":{"rendered":"Avec ICI Hauts-de-France, Lille Grand Palais fait rayonner Lille Art Up!"},"content":{"rendered":"\n<p>Faire d\u00e9couvrir l\u2019art contemporain au plus grand nombre : c\u2019est l\u2019ambition que partagent <strong>Lille Grand Palais<\/strong> et <a href=\"https:\/\/www.francebleu.fr\/hauts-de-france\">ICI Hauts-de-France<\/a>. \u00c0 l\u2019occasion de <a href=\"https:\/\/lilleartup.com\/\">Lille Art Up!<\/a>, le m\u00e9dia public a mobilis\u00e9 l\u2019ensemble de ses canaux \u2013 t\u00e9l\u00e9vision, num\u00e9rique, r\u00e9seaux sociaux \u2013 pour faire rayonner la foire et \u00e9veiller la curiosit\u00e9 de nouveaux publics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mission de service public<\/strong><\/h3>\n\n\n\n<p>Concr\u00e8tement, ce partenariat s\u2019est traduit par une pr\u00e9sence \u00e9ditoriale de Lille Art Up! sur plusieurs supports : annonces \u00e0 l\u2019antenne dans l\u2019agenda culturel <em>Hauts Programmes<\/em>, contenus en ligne, relais sur les r\u00e9seaux sociaux ou encore invitations \u00e0 gagner pour les internautes. Pour Sophie Bazerolle, responsable communication et partenariats \u00e0 ICI Hauts-de-France, ce rapprochement s\u2019inscrit pleinement dans la mission du m\u00e9dia public : accompagner et valoriser la vitalit\u00e9 culturelle des territoires.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00catre partenaire de Lille Art Up! est \u00e0 la fois une \u00e9vidence et une fiert\u00e9 pour ICI Hauts-de-France. Nous touchons chaque jour un public tr\u00e8s large, \u00e0 la t\u00e9l\u00e9vision comme sur le num\u00e9rique, avec des \u00e9ditions r\u00e9gionales tr\u00e8s suivies, un site d\u2019information parmi les plus consult\u00e9s de la r\u00e9gion et des r\u00e9seaux sociaux tr\u00e8s actifs. Cette capacit\u00e9 de diffusion fait de nous un v\u00e9ritable passeur culturel. Mettre en lumi\u00e8re la cr\u00e9ation contemporaine, soutenir les acteurs culturels r\u00e9gionaux, donner de la visibilit\u00e9 aux \u00e9v\u00e9nements : c\u2019est pleinement notre r\u00f4le de m\u00e9dia de service public<\/em>, souligne-t-elle.<\/p>\n<\/blockquote>\n\n\n\n<p>De son c\u00f4t\u00e9, Lille Grand Palais s\u2019est \u00e9galement engag\u00e9 \u00e0 donner de la visibilit\u00e9 au m\u00e9dia r\u00e9gional sur l\u2019ensemble des supports de communication de la foire.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Ce partenariat repose sur une volont\u00e9 commune de valoriser la cr\u00e9ation et les grands rendez-vous culturels du territoire<\/em>, pr\u00e9cise <strong>Julia Milly<\/strong>, responsable communication externe de Lille Grand Palais.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ancrage et rayonnement r\u00e9gional<\/strong><\/h3>\n\n\n\n<p>Plus largement, les partenariats occupent une place centrale dans la strat\u00e9gie d\u2019ICI Hauts-de-France et dans son engagement r\u00e9gional.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Nous cherchons \u00e0 refl\u00e9ter la richesse et la diversit\u00e9 de ce qui fait vivre les Hauts-de-France : la culture, le sport, les initiatives solidaires. Gr\u00e2ce \u00e0 la t\u00e9l\u00e9vision, au num\u00e9rique et \u00e0 nos r\u00e9seaux sociaux, nous pouvons offrir une v\u00e9ritable caisse de r\u00e9sonance aux \u00e9v\u00e9nements du territoire. C\u2019est un \u00e9change vertueux : nous contribuons \u00e0 renforcer leur visibilit\u00e9, tout en affirmant notre ancrage r\u00e9gional, <\/em>explique Sophie Bazerolle.<\/p>\n<\/blockquote>\n\n\n\n<p>Au printemps 2026, ICI Hauts-de-France accompagnera d\u2019ailleurs plusieurs grands rendez-vous culturels dans la r\u00e9gion, comme la r\u00e9ouverture du LaM avec l\u2019exposition <em>Kandinsky<\/em>, le festival <em>S\u00e9ries Mania<\/em> \u00e0 Lille ou encore le Festival international des cerfs-volants \u00e0 Berck.<\/p>\n\n\n\n<p>\u00catre un m\u00e9dia de service public, ce n\u2019est pas seulement raconter la r\u00e9gion. C\u2019est aussi l\u2019accompagner et la soutenir. <strong>Lille Art Up!<\/strong>, rendez-vous incontournable pour d\u00e9couvrir de nouveaux artistes et ouvrir les horizons, en est une belle illustration. Et lorsqu\u2019un m\u00e9dia qui s\u2019adresse \u00e0 tous met en lumi\u00e8re une foire d\u2019art contemporain, il rappelle une id\u00e9e essentielle : la culture n\u2019est pas r\u00e9serv\u00e9e \u00e0 une \u00e9lite, elle est faite pour \u00eatre d\u00e9couverte, partag\u00e9e et v\u00e9cue par tous.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faire d\u00e9couvrir l\u2019art contemporain au plus grand nombre : c\u2019est l\u2019ambition que partagent Lille Grand Palais et ICI Hauts-de-France. \u00c0 l\u2019occasion de Lille Art Up!, le m\u00e9dia public a mobilis\u00e9 l\u2019ensemble de ses canaux \u2013 t\u00e9l\u00e9vision, num\u00e9rique, r\u00e9seaux sociaux \u2013 pour faire rayonner la foire et \u00e9veiller la curiosit\u00e9 de nouveaux publics. Mission de service [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[909,914],"tags":[],"class_list":["post-22870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-productions","category-partenaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avec ICI Hauts-de-France, Lille Grand Palais fait rayonner Lille Art Up! - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/nos-productions\/avec-ici-hauts-de-france-lille-grand-palais-fait-rayonner-lille-art-up\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec ICI Hauts-de-France, Lille Grand Palais fait rayonner Lille Art Up! - Blog\" \/>\n<meta property=\"og:description\" content=\"Faire d\u00e9couvrir l\u2019art contemporain au plus grand nombre : c\u2019est l\u2019ambition que partagent Lille Grand Palais et ICI Hauts-de-France. \u00c0 l\u2019occasion de Lille Art Up!, le m\u00e9dia public a mobilis\u00e9 l\u2019ensemble de ses canaux \u2013 t\u00e9l\u00e9vision, num\u00e9rique, r\u00e9seaux sociaux \u2013 pour faire rayonner la foire et \u00e9veiller la curiosit\u00e9 de nouveaux publics. 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