{"id":4293,"date":"2016-01-19T14:38:23","date_gmt":"2016-01-19T13:38:23","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/lidentite-visuelle-du-salon-choco-co-imaginee-par-les-etudiants-de-lecv\/"},"modified":"2016-01-19T14:38:23","modified_gmt":"2016-01-19T13:38:23","slug":"lidentite-visuelle-du-salon-choco-co-imaginee-par-les-etudiants-de-lecv","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/au-coeur-de-levenement\/lidentite-visuelle-du-salon-choco-co-imaginee-par-les-etudiants-de-lecv\/","title":{"rendered":"L\u2019identit\u00e9 visuelle du salon Choco & Co imagin\u00e9e par les \u00e9tudiants de l\u2019ECV"},"content":{"rendered":"

\"Etudiantes<\/a>Les amoureux du chocolat l\u2019ont d\u00e9j\u00e0 not\u00e9 sur leurs tablettes\u00a0! Du 12 au 14 f\u00e9vrier 2016, Choco & Co<\/a> proposera un voyage in\u00e9dit au pays de la gourmandise.\u2028Pour habiller cette premi\u00e8re \u00e9dition du salon du chocolat, Lille Grand Palais a fait appel aux id\u00e9es et au talent des \u00e9tudiants de l\u2019ECV, l\u2019Ecole de Communication visuelle de Lille.<\/strong><\/p>\n

L\u2019id\u00e9e \u00e9tait plut\u00f4t audacieuse\u00a0: apr\u00e8s un premier projet p\u00e9dagogique men\u00e9 avec succ\u00e8s \u00e0 l\u2019occasion d\u2019Art Up 2015, Lille Grand Palais et l\u2019ECV ont d\u00e9cid\u00e9 de r\u00e9it\u00e9rer l\u2019exp\u00e9rience en vue du premier salon Choco & Co, l\u2019\u00e9v\u00e8nement cr\u00e9\u00e9 de toutes pi\u00e8ces par Lille Grand Palais. En septembre 2015, peu avant leur rentr\u00e9e, 16 \u00e9tudiants de l\u2019ECV, r\u00e9partis en groupes de 2 \u00e0 3, ont planch\u00e9 pendant une semaine enti\u00e8re sur un projet de cr\u00e9ation de l\u2019identit\u00e9 visuelle du salon. 7 projets ont \u00e9t\u00e9 pr\u00e9sent\u00e9s mi-octobre devant un jury compos\u00e9 de l\u2019\u00e9quipe marketing et communication de Lille Grand Palais et de la direction p\u00e9dagogique de l\u2019\u00e9cole.<\/p>\n

Le jury a retenu le projet d\u2019une \u00e9quipe 100% f\u00e9minine, celui de Maureen Caron, Sophie Dufour et Camille Stoffel, toutes trois \u00e9tudiantes de master 1 (4\u00e8me ann\u00e9e du cycle). \u00ab\u00a0Les membres du jury ont \u00e9t\u00e9 s\u00e9duits par le logotype, sa simplicit\u00e9, sa fraicheur et sa force, l\u2019accident graphique sur l\u2019esperluette et la facilit\u00e9 d\u2019utilisation de ce bloc marque sur tous les supports de communication du salon \u00bb, relate Anne Binder, directrice de l\u2019ECV.<\/p>\n

Encadr\u00e9es par des professeurs, experts dans leur domaine (en cr\u00e9ation graphique, en publicit\u00e9, en fabrication, etc.), les trois \u00e9tudiantes ont ainsi propos\u00e9 une d\u00e9clinaison de l\u2019identit\u00e9 visuelle du salon, des banni\u00e8res aux affiches publicitaires. \u00ab\u00a0Ce projet p\u00e9dagogique, qui nous a \u00e9t\u00e9 confi\u00e9 par Lille Grand Palais, est une chance pour nos \u00e9tudiants. Il leur permet de suivre et d\u2019int\u00e9grer dans leur processus de formation tous les m\u00e9tiers de la cha\u00eene graphique\u00a0\u00bb, poursuit la directrice.
\n\u00ab\u00a0Donner envie, surprendre et faire vibrer nos papilles\u00a0\u00bb, telle est la promesse de Choco & Co. Une promesse que ces jeunes \u00e9tudiantes ne manqueront pas de faire partager aux quelque 20 000 visiteurs attendus sur le salon, du 12 au 14 f\u00e9vrier prochain.<\/p>\n

L\u2019ECV en bref<\/strong>
\nCr\u00e9\u00e9e \u00e0 Paris il y a plus de 30 ans, l\u2019ECV est implant\u00e9e \u00e0 Lille (depuis 2011), ainsi qu\u2019\u00e0 Bordeaux, Nantes et Aix-en-Provence. A Lille, l\u2019\u00e9cole accueille 250 \u00e9tudiants form\u00e9s \u00e0 la communication visuelle (web design, \u00e9dition, illustration, etc.) et \u00e0 l\u2019animation.
\nPlus d\u2019infos sur www.ecv.fr<\/a><\/p>\n

Informations pratiques\u00a0: <\/strong>
\nLille Grand Palais
\nVendredi 12 f\u00e9vrier\u00a0: 14h \u2013 20h
\nSamedi 13 et dimanche 14 f\u00e9vrier\u00a0: 10h \u2013 19h
\nEntr\u00e9e visiteurs\u00a0: 7 \u20ac
\nGratuit pour les moins de 12 ans
\nTarifs r\u00e9duits habituels sur www.chocoandco.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Du 12 au 14 f\u00e9vrier 2016, Choco & Co proposera un voyage in\u00e9dit au pays de la gourmandise. <\/p>\n","protected":false},"author":1,"featured_media":4294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[626,206,5,11,156],"class_list":["post-4293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-coeur-de-levenement","tag-choco-co","tag-chocolat","tag-lille","tag-lille-grand-palais","tag-salon"],"acf":[],"yoast_head":"\nL\u2019identit\u00e9 visuelle de Choco & Co imagin\u00e9e par les \u00e9tudiants de l\u2019ECV<\/title>\n<meta name=\"description\" content=\"Du 12 au 14 f\u00e9vrier 2016, Choco & Co proposera un voyage in\u00e9dit au pays de la gourmandise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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