{"id":4640,"date":"2014-12-29T16:43:17","date_gmt":"2014-12-29T15:43:17","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/le-big-data-on-en-parle-mais-cest-quoi\/"},"modified":"2014-12-29T16:43:17","modified_gmt":"2014-12-29T15:43:17","slug":"le-big-data-on-en-parle-mais-cest-quoi","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/le-big-data-on-en-parle-mais-cest-quoi\/","title":{"rendered":"Le Big data, on en parle, mais c’est quoi ?"},"content":{"rendered":"
\"\"
Matthieu Rosy, Directeur G\u00e9n\u00e9ral de l’UNIMEV<\/figcaption><\/figure>\n

Le Big Data (m\u00e9gadonn\u00e9es en fran\u00e7ais) est devenu le nouveau Graal du marketing. Cette masse de donn\u00e9es informatiques personnelles va impacter la fili\u00e8re de l\u2019\u00e9v\u00e9nementiel. L\u2019\u00e9clairage de Mathieu Rosy,<\/a> directeur g\u00e9n\u00e9ral de l\u2019UNIMEV* et de C\u00e9dric Fiolet, directeur g\u00e9n\u00e9ral de Lille Grand Palais. <\/strong><\/p>\n

Tracer les comportements des visiteurs ouvrira-t-il de nouveaux horizons ? <\/strong><\/p>\n

M.R.<\/strong> : Tout ce qui contribuera \u00e0 mieux cerner les profils et les attentes des visiteurs permettra de modifier le design de la rencontre sur la manifestation. On constate que la dur\u00e9e de visite d\u2019un salon est moins longue et qu\u2019elle doit \u00eatre rentabilis\u00e9e au maximum. L\u2019exploitation marketing des donn\u00e9es permettra de proposer des parcours sur-mesure aux visiteurs. De plus, les salons sont devenus des laboratoires g\u00e9ants \u00e0 ciel ouvert. Il n\u2019y a pas de meilleur endroit pour connaitre un march\u00e9, pour d\u00e9nicher des tendances. Cette mine d\u2019informations doit \u00eatre exploit\u00e9e.<\/p>\n

Pourquoi la fili\u00e8re ne doit-elle pas passer \u00e0 c\u00f4t\u00e9 du Big Data ? <\/strong><\/p>\n

M.R.<\/strong> : Le Big Data offre des opportunit\u00e9s ph\u00e9nom\u00e9nales. Le virtuel a longtemps repr\u00e9sent\u00e9 une menace potentielle. Aujourd\u2019hui, on tend vers un besoin de concr\u00e9tisation du virtuel par une rencontre r\u00e9elle. A l\u2019avenir, on ne pourra plus concevoir un \u00e9v\u00e9nement sans consacrer une large part au Big Data, au risque de passer \u00e0 c\u00f4t\u00e9 de ses clients.<\/p>\n

Comment s\u2019inscrit Lille Grand Palais dans cette \u00e9volution ? <\/strong><\/p>\n

C.F.<\/strong> : Le Big Data est un outil formidable au service de l\u2019efficacit\u00e9 commerciale de nos \u00e9v\u00e9nements. La g\u00e9olocalisation par exemple nous permettra d\u2019identifier les zones chaudes et froides d\u2019une exposition afin de d\u00e9velopper des zones tarifaires sp\u00e9cifiques. Nous pourrons \u00e9galement orienter les th\u00e9matiques des manifestations. Nous ne sommes pas encore dans une phase op\u00e9rationnelle, mais \u00e7a va aller vite !<\/p>\n

Le Big Data en chiffres<\/strong><\/p>\n

Chaque minute sur Internet :<\/p>\n

– 47 000 applications t\u00e9l\u00e9charg\u00e9es sur l\u2019Apple store<\/p>\n

– 2 millions de recherches effectu\u00e9es sur Google<\/p>\n

– 48 heures de vid\u00e9os ajout\u00e9es sur You Tube<\/p>\n

L\u2019humanit\u00e9 produit toujours plus de donn\u00e9es : en 2014, le march\u00e9 du Big Data repr\u00e9sente 12,4 milliards de dollars de chiffre d\u2019affaires, en 2018 ce chiffre atteindra 48,3 milliards de dollars.<\/p>\n

En 2015, 8 590 milliards de giga-octets (l\u2019unit\u00e9 utilis\u00e9e pour mesurer la m\u00e9moire informatique) seront produites dans le monde, 40 000 en 2018. A titre de comparaison, un DVD contient 4,5 giga-octets. (Source : Le Parisien)<\/p>\n

 <\/p>\n

* Union fran\u00e7aise des m\u00e9tiers de l\u2019\u00e9v\u00e9nement www.unimev.fr<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"

Le Big Data (m\u00e9gadonn\u00e9es en fran\u00e7ais) est devenu le nouveau Graal du marketing […]<\/p>\n","protected":false},"author":1,"featured_media":4641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[434,128,435,362],"class_list":["post-4640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paroles-dexperts","tag-big-data","tag-evenementiel","tag-marketing","tag-unimev"],"acf":[],"yoast_head":"\nLe Big Data : explications et enjeux<\/title>\n<meta name=\"description\" content=\"Le Big Data (m\u00e9gadonn\u00e9es en fran\u00e7ais) est devenu le nouveau Graal du marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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