{"id":5213,"date":"2012-11-29T14:47:34","date_gmt":"2012-11-29T13:47:34","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/lille-a-applique-une-recette-de-reussite\/"},"modified":"2012-11-29T14:47:34","modified_gmt":"2012-11-29T13:47:34","slug":"lille-a-applique-une-recette-de-reussite","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/lille-a-applique-une-recette-de-reussite\/","title":{"rendered":"\u00ab\u00a0Lille a appliqu\u00e9 une recette de r\u00e9ussite\u00a0\u00bb"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.lillegrandpalais.com\/leblog\/lille-a-applique-une-recette-de-reussite\/fscef_matthieurosy\/\" rel=\"attachment wp-att-9282\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-9282 lazyload\" title=\"FSCEF_MatthieuROSY\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2012\/11\/FSCEF_MatthieuROSY-179x300.jpg\" alt=\"FSCEF_MatthieuROSY\" width=\"179\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 179px; --smush-placeholder-aspect-ratio: 179\/300;\" \/><\/a>Depuis juin dernier, <a href=\"http:\/\/www.fscef.com\" target=\"_blank\" rel=\"noopener noreferrer\">Foires, Salons, Congr\u00e8s et \u00c9v\u00e9nements de France<\/a> a un nouveau directeur g\u00e9n\u00e9ral. Matthieu Rosy porte un regard neuf sur le march\u00e9 de l&rsquo;\u00e9v\u00e9nementiel et les \u00e9volutions \u00e0 venir. Pour lui, <a href=\"https:\/\/www.lillegrandpalais.com\/pourquoi-lille-grand-palais\/lille-et-sa-region\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lille<\/a> tient une place de choix.<\/strong><\/p>\n<p><strong>Comment se porte le march\u00e9 de l\u2019\u00e9v\u00e9nementiel en France ?<br \/>\n<\/strong>C&rsquo;est un march\u00e9\u00a0 qui est arriv\u00e9 \u00e0 se remettre en question et \u00e0 \u00e9voluer. Le secteur a bien s\u00fbr \u00e9t\u00e9 impact\u00e9 par la crise. Mais nous avons redoubl\u00e9 d&rsquo;efforts et\u00a0 assistons \u00e0 une reprise. Les foires et salons, ainsi que les congr\u00e8s et les r\u00e9unions d&rsquo;entreprises ont \u00e9volu\u00e9 et augment\u00e9s en investissement.<\/p>\n<p><strong>Quelles sont les retomb\u00e9es \u00e9conomiques du tourisme d&rsquo;affaires au niveau national\u00a0?<br \/>\n<\/strong>Le tourisme d&rsquo;affaires g\u00e9n\u00e8re des retomb\u00e9es \u00e9conomiques directes de pr\u00e8s de 2,9 milliards d&rsquo;euros. Ce chiffre correspond au business produit lors des foires ou des salons entre les visiteurs et les prestataires. Il engendre \u00e9galement des revenus indirects d&rsquo;\u00e0 peu pr\u00e8s 2,9 milliards d&rsquo;euros qui englobent les d\u00e9penses faites par ces touristes d&rsquo;affaires pour se restaurer, se loger et se d\u00e9placer le temps de l&rsquo;\u00e9v\u00e9nement.<\/p>\n<p><strong>Quelles seront les \u00e9volutions du march\u00e9\u00a0?<br \/>\n<\/strong>Avec internet, nous cr\u00e9erons plus de liens entre les exposants, les acheteurs et les investisseurs. Le virtuel ne suffit pas. L&rsquo;\u00e9v\u00e9nement r\u00e9pondra au besoin humain de rencontrer en direct son interlocuteur. Nous allons d\u00e9velopper \u00e9galement le c\u00f4t\u00e9 convivial des \u00e9v\u00e9nements d&rsquo;affaires pour en faire des moments de partage et de confiance,\u00a0 mais aussi des rendez-vous incontournables\u00a0 d&rsquo;innovation o\u00f9 les marques montreront et d\u00e9couvriront des nouveaut\u00e9s.<\/p>\n<p><strong>Lille a-t-elle un vrai potentiel sur le march\u00e9 de l&rsquo;\u00e9v\u00e9nementiel\u00a0?<br \/>\n<\/strong>Lille a ses forces propres. Elle a r\u00e9ussi le d\u00e9fi de cr\u00e9er un lien entre les \u00e9v\u00e9nements d&rsquo;affaires et les entreprises locales qui en tirent un r\u00e9el dynamisme. Lille a appliqu\u00e9 une recette de r\u00e9ussite.\u00a0La ville profite de sa position de carrefour europ\u00e9en entre l&rsquo;Angleterre, l&rsquo;Allemagne et le B\u00e9n\u00e9lux. C&rsquo;est une \u00e9tape incontournable du tourisme d&rsquo;affaires.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right\">Aliz\u00e9e Golfier<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis juin dernier, Foires, Salons, Congr\u00e8s et \u00c9v\u00e9nements de France a un nouveau directeur g\u00e9n\u00e9ral. Matthieu Rosy porte un regard neuf sur le march\u00e9 de l&rsquo;\u00e9v\u00e9nementiel et les \u00e9volutions \u00e0 venir. Pour lui, Lille tient une place de choix. Comment se porte le march\u00e9 de l\u2019\u00e9v\u00e9nementiel en France ? C&rsquo;est un march\u00e9\u00a0 qui est arriv\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[128,129,130],"class_list":["post-5213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paroles-dexperts","tag-evenementiel","tag-fscef","tag-matthieu-rosy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>March\u00e9 de l&#039;\u00e9v\u00e9nementiel : &quot;Lille a appliqu\u00e9 une recette de r\u00e9ussite&quot;<\/title>\n<meta name=\"description\" content=\"Interview Mathieu Rosy - directeur de FSCEF - sa vision du march\u00e9 de l&#039;\u00e9v\u00e9nementiel et les \u00e9volutions \u00e0 venir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/lille-a-applique-une-recette-de-reussite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 de l&#039;\u00e9v\u00e9nementiel : &quot;Lille a appliqu\u00e9 une recette de r\u00e9ussite&quot;\" \/>\n<meta property=\"og:description\" content=\"Interview Mathieu Rosy - 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