{"id":5236,"date":"2012-11-16T18:18:44","date_gmt":"2012-11-16T17:18:44","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/lentreprise-responsable-est-elle-rentable\/"},"modified":"2012-11-16T18:18:44","modified_gmt":"2012-11-16T17:18:44","slug":"lentreprise-responsable-est-elle-rentable","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/lentreprise-responsable-est-elle-rentable\/","title":{"rendered":"L&rsquo;entreprise responsable est-elle rentable ?"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.lillegrandpalais.com\/leblog\/lentreprise-responsable-est-elle-rentable\/world-forum-lille-2\/\" rel=\"attachment wp-att-9293\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-9293 lazyload\" title=\"World Forum Lille\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2012\/11\/World-Forum-Lille-300x198.jpg\" alt=\"World Forum Lille\" width=\"300\" height=\"198\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/198;\" \/><\/a>L\u2019\u00e9dition 2012 du <\/strong><a href=\"https:\/\/www.lillegrandpalais.com\/leblog\/entreprises-responsables-entreprises-rentables-world-forum-2012\/\"><strong>World Forum<\/strong><\/a><strong> a pris fin ce soir \u00e0 <a href=\"https:\/\/www.lillegrandpalais.com\">Lille Grand Palais<\/a> apr\u00e8s 3 jours de r\u00e9flexions crois\u00e9es. Forum mondial de r\u00e9f\u00e9rence pour une \u00e9conomie responsable, l\u2019\u00e9v\u00e9nement fait progresser depuis 6 ans les bonnes pratiques en entreprises par la d\u00e9monstration d\u2019exemples probants aux quatre coins du monde.<\/strong><\/p>\n<p>Conf\u00e9rences, d\u00e9bats, ateliers, les ingr\u00e9dients \u00e9taient r\u00e9unis pour d\u00e9montrer que s\u2019engager dans une d\u00e9marche de responsabilit\u00e9 est source d\u2019innovation, d\u2019attractivit\u00e9, de comp\u00e9titivit\u00e9 et donc de rentabilit\u00e9. Trois intervenants ont referm\u00e9 ce soir les portes du <a href=\"http:\/\/www.worldforum-lille.org\/fr\/\"><strong>World Forum 2012<\/strong><\/a> sur une note positive et prometteuse.<\/p>\n<p>L\u2019entreprise de demain se doit d\u2019\u00eatre responsable. Avec une emprunte environnementale de plus en plus importante et une \u00e9conomie mondiale fragilis\u00e9e par plusieurs ann\u00e9es de crise, le monde de l\u2019entreprise n\u2019a d\u2019autres choix que de s\u2019adapter. Revoir ses fa\u00e7ons d\u2019agir de mani\u00e8re transversale en privil\u00e9giant le \u00ab\u00a0travailler ensemble\u00a0\u00bb est une v\u00e9ritable valeur ajout\u00e9e \u00e0 la rentabilit\u00e9 d\u2019une entreprise. Selon Marc Pfitzer, directeur du groupe <a href=\"http:\/\/www.fsg.org\/\"><strong>FSG<\/strong><\/a> aux Etats-Unis, \u00ab\u00a0la responsabilit\u00e9 d\u00e9pend d\u2019un changement de mentalit\u00e9 fondamental\u00a0\u00bb. Et justement, les mentalit\u00e9s changent puisque \u00ab\u00a0sept fran\u00e7ais sur dix consid\u00e8rent la RSE comme un \u00e9l\u00e9ment positif\u00a0\u00bb, soutient Geert Demuijnck, professeur d\u2019\u00e9thique de l\u2019entreprise \u00e0 <a href=\"http:\/\/www.edhec.com\/\"><strong>l\u2019EDHEC Business School<\/strong><\/a> de Roubaix.<\/p>\n<p>Contrairement aux id\u00e9es re\u00e7ues, la durabilit\u00e9 est aujourd\u2019hui un v\u00e9ritable outil de concurrence et n\u2019alt\u00e8re en rien la productivit\u00e9. De plus en plus d\u2019entreprises se saisissent de cet argument pour asseoir une meilleure image. Les mentalit\u00e9s \u00e9voluent et laissent entrevoir un partage de valeurs communes entre entreprises et partenaires. Le b\u00e9n\u00e9fice de ces nouvelles pratiques se trouve essentiellement dans un usage plus intelligent des ressources, notamment en red\u00e9finissant les produits et les services autour des probl\u00e8mes sociaux.\u00a0Rendre les partenaires internes et externes acteurs de l\u2019entreprise favorise le changement\u00a0: on ne se concentre plus sur ce que l\u2019on fait mais pourquoi on le fait.<\/p>\n<p>La responsabilit\u00e9 n\u2019est plus consid\u00e9r\u00e9e comme une action contre-productive comme le prouve la conclusion de Luc Vanliedekerke, professeur d\u2019\u00e9thique des affaires aux universit\u00e9s d\u2019<a href=\"http:\/\/www.ua.ac.be\/\"><strong>Anvers<\/strong><\/a> et de <a href=\"http:\/\/www.uclouvain.be\/\"><strong>Louvain<\/strong><\/a>\u00a0 \u00ab\u00a0la transformation des entreprises vers la durabilit\u00e9 est en plein essor\u00a0!\u00a0\u00bb.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9dition 2012 du World Forum a pris fin ce soir \u00e0 Lille Grand Palais apr\u00e8s 3 jours de r\u00e9flexions crois\u00e9es. Forum mondial de r\u00e9f\u00e9rence pour une \u00e9conomie responsable, l\u2019\u00e9v\u00e9nement fait progresser depuis 6 ans les bonnes pratiques en entreprises par la d\u00e9monstration d\u2019exemples probants aux quatre coins du monde. Conf\u00e9rences, d\u00e9bats, ateliers, les ingr\u00e9dients \u00e9taient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,8],"tags":[],"class_list":["post-5236","post","type-post","status-publish","format-standard","hentry","category-au-coeur-de-levenement","category-paroles-dexperts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;entreprise responsable est elle rentable ?<\/title>\n<meta name=\"description\" content=\"Le World Forum de Lille s&#039;est termin\u00e9 sur une belle conclusion : Une entreprise responsable est une entreprise rentable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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