{"id":5336,"date":"2011-12-19T13:25:24","date_gmt":"2011-12-19T12:25:24","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/nouvelle-vitrine-pour-shopping-ephemere\/"},"modified":"2011-12-19T13:25:24","modified_gmt":"2011-12-19T12:25:24","slug":"nouvelle-vitrine-pour-shopping-ephemere","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/","title":{"rendered":"Nouvelle vitrine pour shopping \u00e9ph\u00e9m\u00e8re"},"content":{"rendered":"<p><strong>Le 25 novembre 2011 \u00e0 Lille, le <a href=\"http:\/\/www.legallodrome.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gallodrome<\/a> a ouvert sa \u00ab Gallo-shop \u00bb de No\u00ebl, un magasin \u00e9ph\u00e9m\u00e8re le temps des f\u00eates. Le ph\u00e9nom\u00e8ne prend de l\u2019ampleur en France et les marques se bousculent pour acqu\u00e9rir un lieu qui deviendra pour un temps limit\u00e9 \u00ab the place to be \u00bb !<\/strong><\/p>\n<p><a href=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle.png\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-5536 lazyload\" title=\"boutique \u00e9ph\u00e9m\u00e8re\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png\" alt=\"boutique \u00e9ph\u00e9m\u00e8re\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 199px; --smush-placeholder-aspect-ratio: 199\/300;\" \/><\/a>Ces boutiques appel\u00e9es \u00e9galement \u00ab pop-up stores \u00bb ont vu le jour aux \u00c9tats-Unis et au Canada au d\u00e9but des ann\u00e9es 2000. Le concept s\u2019inspire fortement des id\u00e9es du fondateur de la marque <a href=\"http:\/\/www.swatch.com\" target=\"_blank\" rel=\"noopener noreferrer\">Swatch<\/a>, Nicolas Hayek, qui avait comme fil rouge : \u00ab on vient faire du bruit, puis on d\u00e9gage \u00bb. <!--more--><\/p>\n<p>Toute occasion est bonne pour ouvrir ce nouveau genre de magasin : c\u00e9l\u00e9brer un \u00e9v\u00e9nement, lancer une nouvelle gamme, tester en miniature une marque, se repositionner. La d\u00e9marche s\u2019adresse autant aux jeunes marques qu\u2019aux grandes enseignes. M\u00eame les stars s\u2019y mettent. A l\u2019instar de Lady Gaga qui a ouvert son propre pop-up store \u00e0\u00a0 New York, avec des habits et accessoires imagin\u00e9s par la star et son styliste. L\u2019objectif ? Pouvoir ouvrir une boutique dans des lieux inattendus sans engagement \u00e0 long terme et \u00e9veiller la curiosit\u00e9 du consommateur.<\/p>\n<p>Le premier \u00e0 tenter l\u2019exp\u00e9rience en Europe fut le g\u00e9ant du sport, <a href=\"http:\/\/store.nike.com\" target=\"_blank\" rel=\"noopener noreferrer\">Nike<\/a>. Profitant des Jeux Olympiques de P\u00e9kin en 2008, la marque a ouvert des espaces \u00e9ph\u00e9m\u00e8res dans 7 villes, dont Paris. Suite \u00e0 son succ\u00e8s, de nombreuses enseignes lui ont emboit\u00e9 le pas. Et celles-ci ne manquent pas d\u2019imagination pour attirer client\u00e8le et m\u00e9dias. A l\u2019image de <a href=\"http:\/\/www.aigle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aigle<\/a>, qui \u00e0 l\u2019occasion des f\u00eates de fin d\u2019ann\u00e9e a ouvert son bar \u00e0 bottes dans le centre de Londres. De quoi cr\u00e9er la surprise et valoriser un de leur plus c\u00e9l\u00e8bre produit.<\/p>\n<p>Autre exemple avec la marque de v\u00eatements <a href=\"http:\/\/www.uniqlo.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uniqlo<\/a>, qui pour promouvoir la r\u00e9ouverture de son magasin \u00e0 Paris La D\u00e9fense, \u00e0 cr\u00e9er un pop-up store souterrain. Plac\u00e9 dans une station de m\u00e9tro et d\u00e9cor\u00e9 selon les valeurs de l\u2019enseigne, il a pour vocation d\u2019attirer de nombreux voyageurs lors de leurs trajets quotidiens.<\/p>\n<p>Dans la r\u00e9gion lilloise, les boutiques \u00e9ph\u00e9m\u00e8res font \u00e9galement leurs apparitions. Et nombre d\u2019entre elles sont ouvertes sous l\u2019impulsion de cr\u00e9ateurs qui se regroupent dans un m\u00eame lieu. La pionni\u00e8re en est \u00e0 sa 3\u00e8me \u00e9dition, <a href=\"http:\/\/ustore.clozfor.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">U-Store<\/a> rassemble momentan\u00e9ment de jeunes cr\u00e9ateurs travaillant dans le domaine de la mode, du design, de la musique et du comestible. Un moyen peu on\u00e9reux et efficace pour vendre un maximum de produits en cette fin d\u2019ann\u00e9e.<\/p>\n<p>Dans un contexte de crise, le pop-up store semble \u00eatre un concept \u00e0 l\u2019avenir prometteur. Mais si cette mode se laisser prendre \u00e0 son propre jeu ? Peut-on lui promettre long\u00e9vit\u00e9 quand elle vend l\u2019\u00e9ph\u00e9m\u00e8re ? C\u2019est le temps et l\u2019ing\u00e9niosit\u00e9 des marques qui nous le diront.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 25 novembre 2011 \u00e0 Lille, le Gallodrome a ouvert sa \u00ab Gallo-shop \u00bb de No\u00ebl, un magasin \u00e9ph\u00e9m\u00e8re le temps des f\u00eates. Le ph\u00e9nom\u00e8ne prend de l\u2019ampleur en France et les marques se bousculent pour acqu\u00e9rir un lieu qui deviendra pour un temps limit\u00e9 \u00ab the place to be \u00bb ! Ces boutiques appel\u00e9es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,12],"tags":[23,34],"class_list":["post-5336","post","type-post","status-publish","format-standard","hentry","category-destinationlille","category-non-classifiee","tag-culture","tag-economie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouvelle vitrine pour shopping \u00e9ph\u00e9m\u00e8re - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle vitrine pour shopping \u00e9ph\u00e9m\u00e8re - Blog\" \/>\n<meta property=\"og:description\" content=\"Le 25 novembre 2011 \u00e0 Lille, le Gallodrome a ouvert sa \u00ab Gallo-shop \u00bb de No\u00ebl, un magasin \u00e9ph\u00e9m\u00e8re le temps des f\u00eates. Le ph\u00e9nom\u00e8ne prend de l\u2019ampleur en France et les marques se bousculent pour acqu\u00e9rir un lieu qui deviendra pour un temps limit\u00e9 \u00ab the place to be \u00bb ! Ces boutiques appel\u00e9es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-19T12:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png\" \/>\n<meta name=\"author\" content=\"manuel@14h28.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"manuel@14h28.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/\",\"url\":\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/\",\"name\":\"Nouvelle vitrine pour shopping \u00e9ph\u00e9m\u00e8re - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png\",\"datePublished\":\"2011-12-19T12:25:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/#\/schema\/person\/ff2adf04c81de654fda702333a9b25c8\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#primaryimage\",\"url\":\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png\",\"contentUrl\":\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.lillegrandpalais.com\/leblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nouvelle vitrine pour shopping...\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/#website\",\"url\":\"https:\/\/www.lillegrandpalais.com\/leblog\/\",\"name\":\"Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lillegrandpalais.com\/leblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/#\/schema\/person\/ff2adf04c81de654fda702333a9b25c8\",\"name\":\"manuel@14h28.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.lillegrandpalais.com\/leblog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2dda1fcf8bd5402d886ab633ea18a694b68c81ac7d92d0c31950634de1c4972a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2dda1fcf8bd5402d886ab633ea18a694b68c81ac7d92d0c31950634de1c4972a?s=96&d=mm&r=g\",\"caption\":\"manuel@14h28.com\"},\"sameAs\":[\"https:\/\/www.lillegrandpalais.com\"],\"url\":\"https:\/\/www.lillegrandpalais.com\/leblog\/author\/manuel14h28-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nouvelle vitrine pour shopping \u00e9ph\u00e9m\u00e8re - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/","og_locale":"fr_FR","og_type":"article","og_title":"Nouvelle vitrine pour shopping \u00e9ph\u00e9m\u00e8re - Blog","og_description":"Le 25 novembre 2011 \u00e0 Lille, le Gallodrome a ouvert sa \u00ab Gallo-shop \u00bb de No\u00ebl, un magasin \u00e9ph\u00e9m\u00e8re le temps des f\u00eates. Le ph\u00e9nom\u00e8ne prend de l\u2019ampleur en France et les marques se bousculent pour acqu\u00e9rir un lieu qui deviendra pour un temps limit\u00e9 \u00ab the place to be \u00bb ! Ces boutiques appel\u00e9es [&hellip;]","og_url":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/","og_site_name":"Blog","article_published_time":"2011-12-19T12:25:24+00:00","og_image":[{"url":"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png","type":"","width":"","height":""}],"author":"manuel@14h28.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"manuel@14h28.com","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/","url":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/","name":"Nouvelle vitrine pour shopping \u00e9ph\u00e9m\u00e8re - Blog","isPartOf":{"@id":"https:\/\/www.lillegrandpalais.com\/leblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#primaryimage"},"image":{"@id":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png","datePublished":"2011-12-19T12:25:24+00:00","author":{"@id":"https:\/\/www.lillegrandpalais.com\/leblog\/#\/schema\/person\/ff2adf04c81de654fda702333a9b25c8"},"breadcrumb":{"@id":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#primaryimage","url":"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png","contentUrl":"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/12\/aigle-199x300.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/nouvelle-vitrine-pour-shopping-ephemere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.lillegrandpalais.com\/leblog\/"},{"@type":"ListItem","position":2,"name":"Nouvelle vitrine pour shopping..."}]},{"@type":"WebSite","@id":"https:\/\/www.lillegrandpalais.com\/leblog\/#website","url":"https:\/\/www.lillegrandpalais.com\/leblog\/","name":"Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lillegrandpalais.com\/leblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.lillegrandpalais.com\/leblog\/#\/schema\/person\/ff2adf04c81de654fda702333a9b25c8","name":"manuel@14h28.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lillegrandpalais.com\/leblog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2dda1fcf8bd5402d886ab633ea18a694b68c81ac7d92d0c31950634de1c4972a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2dda1fcf8bd5402d886ab633ea18a694b68c81ac7d92d0c31950634de1c4972a?s=96&d=mm&r=g","caption":"manuel@14h28.com"},"sameAs":["https:\/\/www.lillegrandpalais.com"],"url":"https:\/\/www.lillegrandpalais.com\/leblog\/author\/manuel14h28-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/posts\/5336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/comments?post=5336"}],"version-history":[{"count":0,"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/posts\/5336\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/media?parent=5336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/categories?post=5336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lillegrandpalais.com\/leblog\/wp-json\/wp\/v2\/tags?post=5336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}