{"id":5409,"date":"2011-03-20T19:24:53","date_gmt":"2011-03-20T18:24:53","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/les-comportements-ont-reellement-change\/"},"modified":"2011-03-20T19:24:53","modified_gmt":"2011-03-20T18:24:53","slug":"les-comportements-ont-reellement-change","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/les-comportements-ont-reellement-change\/","title":{"rendered":"\u00ab\u00a0Les comportements ont r\u00e9ellement chang\u00e9\u00a0\u00bb"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/03\/gerard-reus-mpi.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-4826 lazyload\" title=\"gerard-reus-mpi\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2011\/03\/gerard-reus-mpi.jpg\" alt=\"gerard-reus-mpi\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a>Apr\u00e8s trois ann\u00e9es chaotiques, la reprise du tourisme d\u2019affaires se poursuit en 2011. Pour G\u00e9rard R\u00e9us, pr\u00e9sident de MPI France, premi\u00e8re association internationale du m\u00e9tier de l\u2019\u00e9v\u00e9nement et des rencontres professionnelles, le secteur marque une reprise en 2011.<\/strong><\/p>\n<p><strong>Au niveau mondial, le tourisme d\u2019affaires p\u00e8se 18 milliards d\u2019euros. Depuis 2008, il a baiss\u00e9 de 18 \u00e0 20%. Quelles sont les cons\u00e9quences pour les entreprises ?<\/strong><\/p>\n<p>Depuis la crise financi\u00e8re de 2009, les comportements ont r\u00e9ellement chang\u00e9. D\u2019une part, il y a la mise en place d\u2019une strat\u00e9gie \u00e9v\u00e8nementielle plus forte, en apportant une plus grande valeur ajout\u00e9e aux participants et en organisant des \u00e9v\u00e9nements plus petits. Pour cela, les organisateurs et les partenaires d\u00e9veloppent de meilleures alliances. D\u2019autre part, la technologie est pr\u00e9pond\u00e9rante. Les organisateurs produisent du contenu sur mobile, cr\u00e9ent des \u00e9v\u00e9nements en ligne et diffusent de l\u2019information sur les r\u00e9seaux sociaux.<!--more--><strong><\/p>\n<p>En quoi un salon, comme le Samec de <a href=\"http:\/\/lillegrandpalais.com\" target=\"_blank\" rel=\"noopener noreferrer\">Lille Grand Palais<\/a>, organis\u00e9 du 20 au 21 septembre 2011, est-il important pour les professionnels ?<\/strong><\/p>\n<p>Il regroupe en un seul lieu les entreprises et les fournisseurs de service. De plus, c\u2019est une formidable plate-forme d\u2019\u00e9changes et de contenus professionnels. Le Samec a deux atouts. Avec une vingtaine de conf\u00e9rences et ateliers, il propose un panel de t\u00e9moins assez rare dans notre secteur. Enfin, sa position g\u00e9ographique est importante : les professionnels du Nord de la France et de l\u2019Europe se rencontrent pr\u00e8s de chez eux. Nicolas Burnens<\/p>\n<p><a href=\"http:\/\/www.dailymotion.com\/video\/xbzy4j_l-actualite-de-l-evenementiel-march_webcam#from=embed&amp;start=0\" target=\"_blank\" rel=\"noopener noreferrer\">Pour en savoir plus sur les tendances du tourisme d\u2019affaires <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s trois ann\u00e9es chaotiques, la reprise du tourisme d\u2019affaires se poursuit en 2011. Pour G\u00e9rard R\u00e9us, pr\u00e9sident de MPI France, premi\u00e8re association internationale du m\u00e9tier de l\u2019\u00e9v\u00e9nement et des rencontres professionnelles, le secteur marque une reprise en 2011. Au niveau mondial, le tourisme d\u2019affaires p\u00e8se 18 milliards d\u2019euros. Depuis 2008, il a baiss\u00e9 de 18 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,8],"tags":[25],"class_list":["post-5409","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","category-paroles-dexperts","tag-tourisme-daffaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Les comportements ont r\u00e9ellement chang\u00e9&quot; - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/les-comportements-ont-reellement-change\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Les comportements ont r\u00e9ellement chang\u00e9&quot; - Blog\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s trois ann\u00e9es chaotiques, la reprise du tourisme d\u2019affaires se poursuit en 2011. 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