{"id":5490,"date":"2010-06-29T16:18:16","date_gmt":"2010-06-29T14:18:16","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/promouvoir-la-destination-france\/"},"modified":"2010-06-29T16:18:16","modified_gmt":"2010-06-29T14:18:16","slug":"promouvoir-la-destination-france","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/promouvoir-la-destination-france\/","title":{"rendered":"Promouvoir la \u00ab Destination France \u00bb"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"alignleft size-full wp-image-3836 lazyload\" title=\"Christian Mantei, Directeur G\u00e9n\u00e9ral d'Atout France DR LEFEUVRE\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2010\/05\/ChristianMantei-crediphoto-LEFEUVRE.jpg\" alt=\"Christian Mantei, Directeur G\u00e9n\u00e9ral d'Atout France DR LEFEUVRE\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><br \/>\n<\/strong><em>N\u00e9 du rapprochement de Maison de la France, agence de promotion de notre pays \u00e0 l\u2019\u00e9tranger et d\u2019ODIT France, agence d\u2019ing\u00e9nierie touristique, Atout France est d\u00e9sormais l\u2019op\u00e9rateur unique de l\u2019Etat dans le secteur du tourisme. Nouveau nom, nouvelles ambitions.<br \/>\n<strong>Interview de Christian Mantei, directeur G\u00e9n\u00e9ral d\u2019Atout France.<\/strong><\/em><\/p>\n<p><strong>La cr\u00e9ation d\u2019Atout France, une n\u00e9cessaire adaptation de l\u2019offre touristique fran\u00e7aise ?<\/strong><br \/>\nLa France avait besoin d\u2019une politique publique mieux coordonn\u00e9e pour promouvoir la France comme destination touristique. C\u2019est donc une v\u00e9ritable volont\u00e9 politique qui s\u2019est exprim\u00e9e avec la cr\u00e9ation d\u2018Atout France en mai 2009. <!--more-->Son objectif : continuer \u00e0 assumer les fonctions autrefois exerc\u00e9es par Maison de la France et ODIT France, et d\u00e9velopper son action \u00e0 l\u2019international, et son volet formation. Avec l\u2019addition de comp\u00e9tences nouvelles : le domaine du classement des h\u00e9bergements touristiques et la tenue du registre des op\u00e9rateurs de voyage notamment.<\/p>\n<p><strong>Comment fonctionne ce mod\u00e8le de \u00ab Partenariat Public Priv\u00e9 \u00bb ?<\/strong><br \/>\nC\u2019est un groupement d\u2019int\u00e9r\u00eat \u00e9conomique, GIE qui rassemble l\u2019Etat, les collectivit\u00e9s territoriales ainsi que les professionnels du tourisme et des grands secteurs de l\u2019\u00e9conomie fran\u00e7aise. Soit 1400 adh\u00e9rents dans toutes les r\u00e9gions.<\/p>\n<p><strong>Comment valoriser l\u2019offre fran\u00e7aise en mati\u00e8re de tourisme d\u2019affaires ?<\/strong><br \/>\nCongr\u00e8s, \u00e9v\u00e9nements, r\u00e9unions d\u2019entreprises ou voyages d\u2019affaires. Il faut avoir une parfaite connaissance des march\u00e9s, c\u2019est cette intelligence \u00e9conomique que nos adh\u00e9rents recherchent.<br \/>\n<em>Cindy Hubert<br \/>\n<\/em><a href=\"http:\/\/www.atout-france.fr\">www.atout-france.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e9 du rapprochement de Maison de la France, agence de promotion de notre pays \u00e0 l\u2019\u00e9tranger et d\u2019ODIT France, agence d\u2019ing\u00e9nierie touristique, Atout France est d\u00e9sormais l\u2019op\u00e9rateur unique de l\u2019Etat dans le secteur du tourisme. Nouveau nom, nouvelles ambitions. Interview de Christian Mantei, directeur G\u00e9n\u00e9ral d\u2019Atout France. La cr\u00e9ation d\u2019Atout France, une n\u00e9cessaire adaptation de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[25],"class_list":["post-5490","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","tag-tourisme-daffaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promouvoir la \u00ab Destination France \u00bb - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/non-classifiee\/promouvoir-la-destination-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promouvoir la \u00ab Destination France \u00bb - Blog\" \/>\n<meta property=\"og:description\" content=\"N\u00e9 du rapprochement de Maison de la France, agence de promotion de notre pays \u00e0 l\u2019\u00e9tranger et d\u2019ODIT France, agence d\u2019ing\u00e9nierie touristique, Atout France est d\u00e9sormais l\u2019op\u00e9rateur unique de l\u2019Etat dans le secteur du tourisme. Nouveau nom, nouvelles ambitions. Interview de Christian Mantei, directeur G\u00e9n\u00e9ral d\u2019Atout France. 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