{"id":9530,"date":"2020-01-31T10:40:08","date_gmt":"2020-01-31T09:40:08","guid":{"rendered":"https:\/\/www.lillegrandpalais.com\/?p=9530"},"modified":"2020-01-31T10:40:08","modified_gmt":"2020-01-31T09:40:08","slug":"lille-grand-palais-face-a-la-mutation-du-secteur-de-levenementiel","status":"publish","type":"post","link":"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/lille-grand-palais-face-a-la-mutation-du-secteur-de-levenementiel\/","title":{"rendered":"Lille Grand Palais face \u00e0 la mutation du secteur de l\u2019\u00e9v\u00e9nementiel"},"content":{"rendered":"<p><strong>Le secteur de l\u2019\u00e9v\u00e8nementiel est, comme bien d\u2019autres, bouscul\u00e9 par des tendances profondes : la festivalisation avec des \u00e9v\u00e8nements qui mixent lieux diff\u00e9rents et m\u00eame s\u00e9quences hors-les-murs, la demande de contenus plus cibl\u00e9s, plus exp\u00e9rientiels et bien s\u00fbr la volont\u00e9 croissante d\u2019une offre plus responsable.\u00a0Dans ce contexte, Lille Grand Palais s\u2019est fix\u00e9 3 axes strat\u00e9giques.<\/strong><\/p>\n<p><strong>Enrichir l\u2019exp\u00e9rience client <\/strong><\/p>\n<p>Les organisateurs d\u2019\u00e9v\u00e8nements attendent des propositions qui cassent les silos et sortent des sch\u00e9mas \u00e9tablis. L\u2019heure est \u00e0 la festivalisation, \u00e0 l\u2019hybridation des contenus et des formats et \u00e0 la digitalisation. L\u2019enjeu ? Offrir aux visiteurs et participants une exp\u00e9rience toujours plus interactive, immersive et personnalis\u00e9e.<\/p>\n<p>Face \u00e0 cette \u00e9volution du march\u00e9, Lille Grand Palais dispose d\u2019atouts ind\u00e9niables. Sa configuration unique en France qui combine Palais des congr\u00e8s, Centre d\u2019exposition et Z\u00e9nith connect\u00e9s\u00a0 avec le meilleur des technologies. Son expertise en mati\u00e8re de production de contenus cibl\u00e9s. Et bien s\u00fbr son ouverture \u00e0 l\u2019\u00e9cosyst\u00e8me local pour co-construire des \u00e9v\u00e8nements disruptifs. Avec ces ingr\u00e9dients exclusifs, Lille Grand Palais entend \u00e9laborer une offre \u00e9v\u00e8nementielle renouvel\u00e9e d\u00e9j\u00e0 adopt\u00e9e par Kiabi lors de sa toute derni\u00e8re\u00a0 convention qui s\u2019est invit\u00e9e dans les espaces congr\u00e8s, exposition et spectacle ou par le Forum International Cyber S\u00e9curit\u00e9 qui sortira des murs pour sa prochaine \u00e9dition.<\/p>\n<p><strong>Accro\u00eetre la production d\u2019\u00e9v\u00e8nements<\/strong><\/p>\n<p>Depuis 2004, Lille Grand Palais fa\u00e7onne en solo ou en coproduction des \u00e9v\u00e8nements dont les contenus ont construit le succ\u00e8s. Apr\u00e8s Art Up!, Kids Parc, International Lille Tatoo Convention, Fashion Day ou le Salon de l\u2019Emploi. Lille Grand Palais lancera cette saison un nouveau rendez-vous port\u00e9 par ses \u00e9quipes : le Salon Lille Auto H\u00e9ritage du 17 au 19 avril.<\/p>\n<p><strong>Intensifier sa d\u00e9marche RSE<\/strong><\/p>\n<p>Certifi\u00e9e ISO 9001, ISO 14001 et\u00ab Qualit\u00e9 et D\u00e9veloppement Durable \u00bb de France Congr\u00e8s, Lille Grand Palais cible, \u00e0 l\u2019horizon 18 mois, la certification ISO 20121 pour r\u00e9pondre aux attentes croissantes des donneurs d\u2019ordre en mati\u00e8re de d\u00e9veloppement durable. Avec cette norme certifiante, pens\u00e9e par et pour les acteurs de la fili\u00e8re \u00e9v\u00e8nementielle, Lille Grand Palais renforce son engagement qui s\u2019illustre par exemple avec la valorisation de 38% de ses d\u00e9chets.<\/p>\n<p><strong>Le point de vue de Philippe Blond, nouveau Directeur G\u00e9n\u00e9ral de Lille Grand Palais <img decoding=\"async\" class=\"wp-image-9492 alignright lazyload\" data-src=\"https:\/\/www.lillegrandpalais.com\/wp-content\/uploads\/2020\/01\/maxime-dufour-photographies-14-janvier-2020-00323-3111-2-e1579796512523.jpeg\" alt=\"\" width=\"166\" height=\"221\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 166px; --smush-placeholder-aspect-ratio: 166\/221;\" \/><\/strong><\/p>\n<p>Apr\u00e8s presque 30 ans d\u2019exp\u00e9rience acquise dans le monde de l\u2019agence ou chez l\u2019annonceur, Philippe Blond est un expert du secteur MICE (Meetings, Incentives, Conferencing, Exhibitions), du marketing et de la communication \u00e9v\u00e8nementielle. Avec une vision r\u00e9solument orient\u00e9e client, il rejoint Lille Grand Palais en octobre 2019 pour y impulser une nouvelle dynamique.<\/p>\n<p>\u00ab\u00a0<em>Une nature hybride, une marque puissante, un position g\u00e9ographique d\u2019exception et surtout une \u00e9quipe d\u2019experts agiles et inventifs. Lille Grand Palais dispose d\u2019atouts majeurs qui vont nous permettre de demeurer aux avant-postes d\u2019un secteur \u00e9v\u00e8nementiel qui se r\u00e9invente!\u00a0<\/em>\u00bb\u00a0<strong>Philippe Blond. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secteur de l\u2019\u00e9v\u00e8nementiel est, comme bien d\u2019autres, bouscul\u00e9 par des tendances profondes : la festivalisation avec des \u00e9v\u00e8nements qui mixent lieux diff\u00e9rents et m\u00eame s\u00e9quences hors-les-murs, la demande de contenus plus cibl\u00e9s, plus exp\u00e9rientiels et bien s\u00fbr la volont\u00e9 croissante d\u2019une offre plus responsable.\u00a0Dans ce contexte, Lille Grand Palais s\u2019est fix\u00e9 3 axes strat\u00e9giques. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[835,836,837,838,839,840,841,595,71,66,23,15,34,257,549,842,476,843,62,84,844,5,845,11,57,329,7,147,156,14,846,22,594,25,37,847,20],"class_list":["post-9530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paroles-dexperts","tag-835","tag-836","tag-837","tag-838","tag-ambitions","tag-anciennes","tag-collection","tag-collectionneurs","tag-congres","tag-convention","tag-culture","tag-developpement-durable","tag-economie","tag-emploi","tag-evenements","tag-events","tag-festival","tag-festivalisation","tag-formation","tag-innovation","tag-iso","tag-lille","tag-lille-auto-heritage","tag-lille-grand-palais","tag-metier","tag-metropole-lilloise","tag-palais","tag-rse","tag-salon","tag-salons-et-congres","tag-strategie","tag-tic","tag-tourisme","tag-tourisme-daffaires","tag-tourisme-regional","tag-voitures","tag-zenith-arena"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lille Grand Palais face \u00e0 la mutation du secteur de l\u2019\u00e9v\u00e9nementiel - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lillegrandpalais.com\/leblog\/paroles-dexperts\/lille-grand-palais-face-a-la-mutation-du-secteur-de-levenementiel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lille Grand Palais face \u00e0 la mutation du secteur de l\u2019\u00e9v\u00e9nementiel - Blog\" \/>\n<meta property=\"og:description\" content=\"Le secteur de l\u2019\u00e9v\u00e8nementiel est, comme bien d\u2019autres, bouscul\u00e9 par des tendances profondes : la festivalisation avec des \u00e9v\u00e8nements qui mixent lieux diff\u00e9rents et m\u00eame s\u00e9quences hors-les-murs, la demande de contenus plus cibl\u00e9s, plus exp\u00e9rientiels et bien s\u00fbr la volont\u00e9 croissante d\u2019une offre plus responsable.\u00a0Dans ce contexte, Lille Grand Palais s\u2019est fix\u00e9 3 axes strat\u00e9giques. 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